Adrian Bryan’s Certifications
There is a quote in the book “Outliers” written by Malcolm Gladwell that says
“The 10,000hr rule is a definite key in success. The rule says to become world-class at anything, you have to put in 10,000 hours of practice.”
Over the past 5 + years I have invested at least 6 hours per day / 180 hours per month / 2,160 hours per year in learning marketing, advertising and sales. While I did take time off for rest and leisure, I was locked in and focused most of the time on developing my skills. I also spent a lot of time working on my soft skills like communication, writing, and leadership. As of today, I am happy I have invested 10,800 + hours into honing my skills. There is always more to learn and I believe in living a Kaizen lifestyle, meaning continuous learning.
Certifications are nice to have. But they are not a be-all-end-all. It is my belief that experience is just as important, if not much more. As such over the past 5 years +, I have completed projects for both large and small companies worldwide alongside pursuing my certifications.
Below you will see my list of certifications. This is just an indicator of my potential and my work ethic. I invite you to take a look, click on the certifications and you will be brought to a page where you can verify the companies who have issued certifications to me. At the moment, I am certified with Cardone University, Google Ads, Microsoft Advertising, Hubspot, and Linkedin. Some certifications are only valid for 1-2 years so whenever they expire, I do re-sit the exams and get up to date with new industry changes and re-certify myself. Thanks for reading!
Cardone University Sales Certifications
Google Ads Certifications
Shopping Ads Certification
As described by Google, the holders of the Shopping Ads Certification know how to create and optimize Shopping campaigns that maximize reach and conversions. Among their skills: understanding how Shopping campaigns can promote online and local inventory and how Smart Shopping campaigns can meet marketing objectives; using Local Inventory and Local Catalog ads to drive online and in-store traffic; optimizing Google solutions to help connect retailers with shoppers and boost business; leveraging the impact of Showcase Shopping ads on consumers at the start of their purchase journey.
Google Ads Search Certification
The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Google Ads Display Certification
The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
Google Analytics Individual Qualification
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
Google Ads – Measurement Certification
As described by Google, the holders of the Google Ads – Measurement Certification are able to measure and optimize digital ad performance using Google’s measurement solutions. They understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. Among their skills: translating marketing objectives into measurable actions; setting up tracking to effectively measure sales, app downloads/installs, and leads; understanding how to analyze and act on insights from conversion tracking data; choosing the right attribution model for business goals.
Google Ads Apps Certification
As described by Google, the holders of the Google Ads Apps Certification are able to create Google App campaigns to deliver business impact. They understand the fundamentals of campaign creation and advanced optimization strategies. Among their skills: understanding how App campaigns drive marketing success by enabling user discovery and engagement; creating an App campaign to meet a specific marketing goal; improving the performance of an App campaign with advanced strategies for campaign, creative, and measurement excellence; enhancing app quality and discoverability.
Google Ads Video Certification
The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
Google My Business Certification
You know how to use Google My Businesss to create listings that stand out when customers search online.
QuickBooks Certifications











































